Hi, I'm Alex!

Having worked at Aura for over six years, I'm delighted to have recently taken over the business and continue its place at the heart of Beverley. Fashion has always been a huge part of my life, and after completing a degree in International Management, I built my career working with some of the UK's best-loved brands, including Arcadia, Topshop and Whistles.

I love fashion and, more importantly, how it makes people feel. The right outfit can boost your confidence, lift your mood and help you feel the very best version of yourself. I love helping women discover pieces they'll wear and love for years to come, bringing together carefully curated collections and favourite brands that combine style, quality and versatility.

Whether you're looking for an everyday wardrobe refresh, the perfect holiday outfit, occasion wear, or a special gift, Aura offers a carefully selected collection for every occasion. And if you're unable to visit us in Beverley, you can browse and shop our full collection through our online store from wherever you are.

Thank you for supporting Aura and shopping local. Whether you're visiting us in-store or online, I can't wait to welcome you to Aura.